Q: How do you get a regionally diverse network to connect on a regular basis and grow valuable relationships?
A: Provide a powerful online community enabled by rich social tools to drive virtual connections and value in addition to a broad menu of in-person meeting opportunities.
That’s the belief that inspired us more than two years ago to launch the interactive CRTC Online Community we affectionately call “the machine.” To get exponentially more value form your CRTC investment we urge you to “feed the machine” by leveraging the built-in social tools available in the online community.
Start with your profile
First, tune-up your settings. Post your logo to your Corporate Profile and your photo to your personal account. Add a detailed description of your company to your corporate profile and be sure to check off all your capabilities, designations and NAICS codes; this is how potential clients and partners will find you through the robust search capabilities of the machine. Do you want Members to have access to your email or would you rather keep that private? All of those controls are up to you.
We’ve got your network – If you are already connected on LinkedIn, Twitter or any other social network simply add that network to your CRTC profile to drive exponential value across all of your social networks. Just click to add the networks you are already on to your profile; then click to view all of the CRTC members currently on various social networks. Cross networking has never been so easy! You can also add your Twitter stream to your profile page to add real-time content on your CRTC presence.
Add a Dose of Strategy
Does networking sometimes feel like a “crapshoot”? Put the machine to work for you in advance of attending a CRTC event and get more tangible benefit. Each CRTC registration page features a handy “View Registrations” icon where you can search the rosters to see who’s already signed up. If you are logged into your Member profile you click right through to view profiles of registered member attendees. Who are the ideal connections for you to meet? Are there folks you’ve been meaning to catch but keep missing? Reach out to folks you know in advance of an event to be sure you catch up at the event or ask CRTC Staff or your assigned Ambassador for an introduction to folks you would like to meet.
If all of this sounds great but you’re not even sure how to login – contact us today to set up a brief call when you are at your desk and learn how to GET MORE today.
For a deeper dive on these and more benefits of CRTC Membership, join us for the next Member Workshop.