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Tech Focus Seminar - Social Media
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Listening in on the Conversation: Using Social Media for Research & Development and Gathering Intelligence featuring Geoff Livingston author of "Welcome to the Fifth Estate" OpenAmplify & Vocus

1/25/2012
When: 1/25/2012
From 7:30 until 9:30 AM
Where: Vocus- "Community College" Meeting Room
12051 Indian Creek Ct.
Beltsville, Maryland  20705
United States
Contact: Lauren Buffington


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Advanced online registration closes at noon the day before the event. Member and Non-Member walk-ins will be accepted at the door for an additional $5.00 fee. (Members $30/ Non-Members $50)

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Listening in on the Conversation: Using Social Media for Research & Development and Gathering Intelligence

Featuring Geoff Livingston author of "Welcome to the Fifth Estate*"

Get past the "are you using social media" question and explore the value of listening & intelligence gathering

Presentations include:

Geoff Livingston on "listening” before participating and the importance of being "social media ready.”

Mike Petit, CEO of  OpenAmplify on technology tools that can be used to listen and gather intelligence/data from various social media outlets

Katie Russell of Vocus on the importance of planning and how to put together a social media strategy. What are the steps needed to plan, what company stakeholders should be involved and how do you take the intelligence gathered by technology and turn it into a strategy?

TechFocus Agenda:
7:30a Check-in & Networking
8:00a Presentations on the Topic
9:00a Q&A/Discussion
9:30a Event Concludes

*Geoff Livingston is an author and marketing strategist. Cited by the Washington Post for his blogging skills, Geoff’s new book, Welcome to the Fifth Estate, was released on May 31, 2011. He is currently working on his third book, tentatively scheduled for release in May, 2012. Click here for more information.


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