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B2G Forum Meeting- Making First Impressions
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Making First Impressions - Positioning and Marketing 8:00 am - 9:30 am Anne Arundel Economic Development Corporation 2nd Floor Conference Room 2660 Riva Road, Annapolis, MD 21401

2/8/2012
When: 2/8/2012
From 8:00-9:30am
Where: Anne Arundel Economic Development Corporation
2660 Riva Road
2nd Floor Conference Room
Annapolis, Maryland  21401
United States
Contact: Lauren Buffington


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Making First Impressions - Positioning and Marketing for a Government Customer

The process of selling to the Government is different than selling to commercial markets, but one key similarity is that making a great first impression is still critical to getting a relationship started in the right direction.

This presentation will focus on how B2G businesses can ensure that they’re noticed, respected and sought after by Government buyers. We’ll cover dos and lots of don’ts in key areas like capabilities statements, business cards, voicemails, emails, networking and we’ll even discuss how making a great first impression usually starts long before your initial contact.

Presenting: Karen Sutter, President, The Sutter Group

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