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Q4 Tech Talk Program with Matt Mobley, Chief Marketing Technology Officer at Merkle
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Q4 Tech Talk Program with Matt Mobley, Chief Marketing Technology Officer at Merkle

Thursday, October 22, 2013 8:00am - 10:00am Location: AACC - Arundel Mills Campus, Lecture Hall 104 & Room 108 7009 Arundel Mills Circle Hanover, MD 21076

When: Tuesday, October 22, 2013
8:00am - 10:00am
Where: AACC - Arundel Mills Campus
Lecture Hall 104 & Room 108
7009 Arundel Mills Circle
Hanover, Maryland  21076
United States
Contact: Gretchen Snow

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Advanced online registration is closed. Member and Non-Member walk-ins will be accepted at the door: Members $30/ Non-Members $50.

Matt Mobley, Chief Marketing Technology Officer at Merkle will be our 4Q Tech Talk presenter discussing the strategy and process that was involved in Merkle's evolution from a direct mail firm to one of the world's largest database marketing firms. Matt will also touch on some of Merkle's recent and future approaches  to Integrated Customer Marketing using the big three - data, analytics and technology.
8:00  Registration, Networking and Light Breakfast                      
8:30  Welcome Remarks - Program Begins
9:15  Q/A                                                                                  
9:30   Program Ends - Networking Continues
10:00  Event Ends

About Matt Mobley:
Matt leads Merkle's Enterprise Technology Group and has 18 years of IT experience with 14 years focused on marketing technologies. Merkle's Enterprise Technology Group is focused on marketing technology innovations that enable Merkle's clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.

He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management and from analysis to channel execution. These efforts have included the integration of traditional channels to digital channels and media in order to support acquisition, retention, and loyalty.

Prior to joining Merkle, Matt was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matt established and led the European consulting practice that provided
strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment. Matt was a member of the United States Air Force.


Advanced online registration for CRTC Members/$25.00, Non-Members/$45.00

Sponsorship is available at Bronze ($550) and Silver ($1250) levels.

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