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Social Media Marketing Forum: The Effect of Social Media on B2B & B2G Lead Generation by Raj Khera
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Social Media Marketing Forum: The Effect of Social Media on B2B & B2G Lead Generation by Raj Khera

The Effect of Social Media on B2B & B2G Lead Generation 8:00am - 9:30am Vocus - "Community College" Training Room 12051 Indian Creek Ct., Beltsville, Maryland 20705

4/26/2013
When: Friday, April 26, 2013
8:00am - 9:30am
Where: Vocus - "Community College" Training Room
12051 Indian Creek Court
Beltsville, Maryland  20705
United States
Contact: Gretchen Snow


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How to Make Social Media Work for B2B and B2G

There is a lot of buzz about using social media to grow your business. Does it work for B2B or B2G companies? Yes. Forty years ago, researcher Mark Granovetter proposed a theory about social interaction. He suggested that people close to you know about the same opportunities, projects, people, job openings and events that you do. If you expand your reach beyond your closer circles, you tap into your other connections, which expose you to a whole new set of options. You can leverage social media to make this happen.
 
This presentation will provide actionable tips on using social media to grow your B2B/B2G business.
 
Join us and you’ll learn:
·         Which social media activities result in the most traction and which are a waste of time

·         How to position your company as a trusted source

·         How to nurture leads that are not "sales-ready”

·         What to share with businesses and government agencies so they think of you as they write their RFPs


About the Presenter:
Raj Khera was the founder and CEO of GovCon, which he and his partners grew to be the largest website to help companies find federal government contracting opportunities. GovCon was acquired by a publicly traded company in 1999. He is currently the CEO of email marketing firm MailerMailer and the author of The IT Marketing Crash Course: How to Get Clients for Your Technology Business.

Host Sponsor: Vocus

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Chesapeake Regional Tech Council (CRTC) Forum Meetings are FREE for CRTC Members registered in advance (register with your REPRESENTATIVE Member account). Non-Members may register to attend for $25.00.

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