About This Class
Market Research is a requirement for the development of a cohesive marketing plan and strategy, however many entrepreneurs are unsure of how to get actionable information within the budget of a startup. In this class, you'll learn some basic types of research and tips on how to obtain key insights on a low to moderate budget.
Outcomes and Objectives:
- Learn how research can be used to answer key questions about your business
- Develop an understanding of main research methodologies and which to use for your organization's needs
- Learn about free/low cost tools currently available to use for DIY research
- Gain an understanding of how to avoid common market research pitfalls
About the Instructor
Joy Levin has worked with organizations, from start-up to Fortune 50, in a variety of industries, including telecommunications, consumer packaged goods, education, Internet, associations, travel, retail, public sector, non-profit, financial services, insurance, business-to-business manufacturing, on-line publishing, higher education, and software. After holding positions on both the client and agency side, she founded Allium Research and Analytics in 1998, and is the sole proprietor, managing dozens of research projects annually for a diverse client portfolio for the past 16 years.
Joy has experience with various market research methodologies, and advises clients on how to leverage each for the maximum return on their investment. She has worked with entrepreneurs on determining how they can conduct their own research, while providing guidance on when to outsource this function and how.
Joy received her BA from Brandeis University cum laude, and her Master’s in Business Administration from Boston University with High Honors. At that time, she was inducted into Beta Gamma Sigma, the international business academic honor society.