Social Media & Marketing Forum Presents:
Why Podcasting Is the Hottest New Marketing Strategy
Podcasts have been around for more than a decade, but in the last year they’ve seen a resurgence in popularity that has led many in the media to name them the “hottest new marketing strategy”. With Americans spending an increasing amount of time listening to content while they commute, work, work out, or simply do household chores - and smartphones and Bluetooth enabled devices making it easier than ever to consume audio content – the popularity of podcasts is expected to continue to grow.
•What podcasting is and why it is so popular now
•How businesses can use podcasting as part of their marketing mix
•How Kevin is using podcasting to grow his business
•What it takes to launch and publish a podcast
Our Featured Presenters:
Kathleen Booth - Owner & CEO of Quintain Marketing
Kathleen is a nationally-known speaker, trainer, writer, and digital marketing expert. She has an MBA in International Marketing and is Inbound Marketing Certified and a HubSpot Platinum Level Certified Partner. As the Owner and CEO of Quintain, she has developed marketing strategies and provided branding advice for more than 50 businesses from throughout the United States.
Kathleen has contributed marketing expertise to numerous publications including Advantages Magazine, CIO.com, the American Express OPEN Forum, Bank of America Small Business Community, Stitches Magazine, the Content Marketing Institute, YFS Magazine, SmartCEO Magazine, and Wearables Magazine.
Kevin Lancaster - CEO of Winvale
Kevin Lancaster leads Winvale’s corporate growth strategies in both the commercial and government markets. Under Kevin’s direction, Winvale was a finalist in the 2014 SmartCEO Voltage Awards for “Technology Implementer of the Year.” In 2010, Kevin was Elected President and now serves as President Emeritus of the Chesapeake Regional Technology Council (CRTC)- a technology consortium that promotes growth and diversity within the technology sector in the Washington, DC, Baltimore and Annapolis area. He speaks frequently to domestic and international audiences on topics ranging from leadership, strategy, technology and trends impacting the US public sector. He also hosts a Podcast “Government Contracting A-Z” that can be found on Apple iTunes and on www.GovernmentContract.com. Prior to Co-founding Winvale, Kevin held positions at SunTrust Banks and the University of Maryland’s Dingman Center for Entrepreneurship – a world-class think tank for enterprise creation. Kevin is a graduate of the University of Maryland.
Jason Chmiola – Owner & Creative Director of WebLink Audio Video
Jason is the owner and creative director of WebLink Audio Video in Washington, DC. Since founding WebLink in 2009 he has worked with companies in the DC metropolitan area to create compelling and informative digital media assets including podcasts, live event webcasts, interactive online seminars, and Internet marketing videos. Past clients include the DHS Cyber Security Division, the FAA Office of Commercial Space Transportation, the National Association of Community Health Centers, and the American Psychological Association. Jason has a Bachelor’s degree in Audio Recording Technology from Lebanon Valley College in Pennsylvania.
8:30am -9:00am Coffee & Networking
9:00am - 10:00am Feature Presentation and Q&A
10:00am - Adjourn
CRTC Forum meetings are FREE for Members registered in advance and $25.00 for Non-Members registered in advance.