Baltimore Agency Mindgrub Recognized by AMA for Marketing Campaign Excellence
Monday, February 1, 2016
Posted by: Megan Mann
Mindgrub creates brand marketing campaign for Brain Balance and is awarded Runner Up Campaign of the Year for the 31st AMA Baltimore Marketing Excellence Awards
BALTIMORE, MD, January 22, 2016 – Mindgrub, an end to end digital agency with a focus on digital innovation, has been awarded Runner Up Campaign of the Year for the 31st AMA Baltimore Marketing Excellence Awards. AMA’s Marketing Excellence Awards are awarded every year to businesses that develop and implement the best regional marketing campaigns.
Mindgrub utilises innovative thinking alongside industry best practices to boosting conversion rates and ensuring user acquisition. For the Brain Balance campaign, Mindgrub focused on enhancing a positive and uplifting brand identity that could be consistently applied to all Brain Balance centers across the United States. Mindgrub conceptualized and built a comprehensive nutrition system named Balance 360, with a web portal and an extensive nutrition guidebook, social media integration, and access to a registered dietician, which can be obtained with a unique code through a member portal. This code allows exclusive entry to Brain Balance’s structured system for healthy eating and a private social forum for parents to discuss their child’s nutritional health. Since initiating Mindgrub’s new marketing strategies, Brain Balance has realized a 40+% increase in business and more than 25% growth in new franchises.
The campaign will be featured at the Marketing Excellence Awards ceremony on February 3, 2016 in the Constellation Ballroom at the Hyatt Regency Baltimore Inner Harbor from 6pm to 10pm. There will be a short presentation on the Brain Balance campaign during the ceremony.
Mindgrub is an award-winning technology innovation agency that creates custom mobile, social, and web apps for enterprise brands, industry leaders and educational organizations. As an innovator, Mindgrub leverages emerging technologies, such as augmented reality, wearable tech, and mobile gaming, to solve tough client challenges. As a fully-staffed agency, Mindgrub cultivates top-tier talent in design, user experience, and development. Headquartered in Baltimore, Mindgrub has offices in Boston, New York City, Philadelphia, and Washington D.C. Connect with Mindgrub online at mindgrub.com.