National Asphalt Pavement Association (NAPA)

Lanham, Md.

Director of Communications

2003-2009 

The association represents companies involved in asphalt production and paving as well as manufacturers and suppliers of equipment and services.

• Supervised the writing, editing, and production of HMAT magazine, the technical journal for the asphalt pavement industry. Moved the magazine from costing the association about $100,000 per year to profitability. Between 2005 and 2008 advertising revenues rose more than 85%.

• Supervised the production and design of ActionNews, a bi-weekly newsletter.  Transformed it to an e-letter format that increased information and circulation. Costs were reduced more than 75%. 

• Launched the organization’s job board that was used by more than 500 companies.

• Supervised the company’s online store day-to-day activities for the last six months. Store sales grossed an average of $20,000 per month.

• Worked closely with advertising team to maximize sales.

To see samples of HMAT, go to www.hotmix.org/index.php?option=com_content&task=view&id=276&Itemid=583.

General American Insurance

St. Louis, Mo. and New England Life Insurance Boston, Mass. 

Manager of Communications      

1995-2002                                                    

Both companies are owned by MetLife Insurance and market life insurance, retirement planning, annuities, and other wealth preservation instruments. As communication manager in bottom-line focused organizations, I supervised the production of Leadership magazine and other communication pieces designed to stimulate sales. One publication resulted in a $1 million key man insurance policy sale for an agency in Portland, Ore.

Monsanto                             

St. Louis, Mo.

Executive communication manager

1992-1993

This diversified manufacturer and distributor of agricultural products has also produced chemicals, pharmaceuticals, and various industrial products.  I was the managing editor for Monsanto magazine, an award-winning publication, and did speechwriting for executives.

Campus Crusade for Christ

Orlando, Fla.

Senior Editor

1973-1992

Campus Crusade is a mission organization with outreaches to college and high school students, executives, athletes, and military personnel in many countries around the world. 

Managed and led a team of writers, editors, and photographers in the production of Worldwide Challenge, a bi-monthly magazine covering the activities of the organization.  This publication had 100,000 subscribers, requiring coordinating travel for writers and photographers and interacting with stakeholders on publication content. The magazine won dozens of awards and citations from state-wide and national organizations.

• Traveled nationally and internationally to gather information for articles.

• Carried out fund-raising activities for the organization, raising over $200,000.

Freelance writing    1973-2009 

Wrote numerous articles for a variety of publications including Athletes in Action magazine, St. Louis Times, Attleboro Sun Chronicle, and Bowie Blade-News.

Education

Bachelor’s degree in journalism: University of Missouri-Columbia

Series 6 securities: Financial Industry Regulatory Authority

Accreditation/Awards

Awarded the Accredited Business Communicator credential by the International Association of Business Communicators (IABC), San Francisco

Award of Excellence, Award of Merit from IABC St. Louis

Contact:

301-805-0099

301-343-2078 (c )

chuckandlmac@aol.com

References upon request